Manager, Performance Marketing
Chicago, IL
Full Time
Agency Services
Mid Level
Background
Location: Chicago, IL (remote/303 E Wacker Dr., Suite 2200)
Type: Full-time, permanent position
Division: Agency Services
Reports to: Senior Developer and Software Engineer
Overview
Intersport, a leader in sports, entertainment, and lifestyle marketing and media for over three decades, provides expertise in the areas of:
Responsibilities
General
Qualifications
Intersport is an Equal Opportunity Employer.
Location: Chicago, IL (remote/303 E Wacker Dr., Suite 2200)
Type: Full-time, permanent position
Division: Agency Services
Reports to: Senior Developer and Software Engineer
Overview
Intersport, a leader in sports, entertainment, and lifestyle marketing and media for over three decades, provides expertise in the areas of:
- Agency Services: brand consulting, creative, content production, digital, experiential marketing field marketing, hospitality, performance marketing, social media marketing, and sponsorship consulting
- Properties – owned-and-operated live sports and lifestyle events and media assets airing on broadcast and digital networks
Responsibilities
General
- Embody and reflect Intersport’s performance-based culture and commit him/herself and team to the highest standards for all agency work
- Work effectively with cross-functional teams to deliver planning and executional excellence
- Develop and execute a comprehensive performance marketing strategy within business-to-business (B2B) and direct-to-consumer (DTC) industries (e.g. Food & Beverage, Agricultural, Trades, and Lifestyle)
- Guide brainstorming and idea generation sessions with cross-functional teams
- Oversee vendor relationships, including contracts, negotiations and oversight of the deliverables and quality of work
- Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Paid Social, and Display) to nurture consumer purchase acquisition within the buying cycle
- Lead CRO efforts to optimize landing pages, user funnels, and user experience to maximize conversion rates and improve customer acquisition efficiency
- Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets
- Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goals
- Act as the authority on client and campaign review debriefings and analyze and evaluate individual programs and tactics
- Oversee points-of-view for current and potential opportunities with Intersport’s Insights and Strategy team
- Work with internal account team to adapt programming with brand, consumer, and in-market learnings
- Implement A/B testing and experimentation to identify opportunities for improvement and refine marketing strategies
- Collaborate with project management, creative, production and digital teams to ensure performance marketing efforts align with the overall client’s strategy and goals
- Stay informed about industry trends, digital best practices and competitor activities to identify growth opportunities and potential threats
- Serve as a subject matter expert on market and related industry trends, emerging technology, and best practices, and proactively communicate insights and experiences with colleagues and clients
- Develop and manage influencer marketing programs and strategic brand partnerships to expand reach and drive performance marketing results
- Oversee all aspects of email nurture marketing campaigns within HubSpot or Sales Force Marketing cloud; develop email nurture workflows, triggers, database segmentation, scheduling, testing, deployment and performance monitoring
- Work collaboratively with all members of integrated team
- Manage, train, and mentor the junior-level team member(s) with responsibility for goal setting, feedback, and constructive guidance
- Ensure supporting team members produces quality work, including research and competitive analysis
Qualifications
- Minimum four (4) years’ experience in a performance marketing role at an agency, brand, media company, or related organization
- Demonstrable success in managing performance marketing initiatives across multiple programs
- Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CRO
- Strong analytical skills with proficiency in marketing analytics tools and data-driven decision-making using performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software
- The ability to present persuasively to gain internal alignment and communicate effectively with senior-level clients and decision-makers
- Ability to manage several clients and oversee account team in the midst of multiple programs/projects concurrently in a fast-paced and high-intensity work environment
- Proven effectiveness in managing and mentoring junior team members
- Application of superior prioritization and time-management skills
- Ability to work independently and as part of a team
- Proactive, team player with a strong work ethic
- Exemplary written and oral communication skills with proficiency in PowerPoint, Word, Exce
- Ability to travel for business as needed
Intersport is an Equal Opportunity Employer.
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